Affiliate network

ViralPayouts vs Adtraction

ViralPayouts has no monthly fee, pays your affiliates for you and pays recruiters on every program. You pay 10% of what you pay partners, falling to 3%, and nothing in a month when nobody sells. Adtraction also pays affiliates for you and does not say it has two-tier recruiting. It costs 3% of transactions.

Every figure for Adtraction comes from its own pages or named review sites, checked 12 October 2026. Sources are listed at the bottom.

Why brands pick ViralPayouts over Adtraction

Best fit: A brand that wants zero fixed cost, payouts handled for it, and recruiter overrides to grow its partner base virally.

$0 a month
No plan and no setup fee. 10% of what you pay partners, falling to 3% at $10,000 a month.
Payouts done for you
One invoice per program. ViralPayouts sends every partner and recruiter their money and collects tax forms.
Recruiters built in
Customer links and recruit links on every program, with the override set your way and reversed on refunds.

Start a program free

Side by side

	Adtraction	ViralPayouts
Price	3% of transactionsTerm: Not stated on pricing page. Trustpilot reviews mention a EUR 5k monthly commitment (Sweden) and Adtraction replying the fixed fee is a EUR 500 minimum spend.	$0 a month. 10% of what you pay partners, falling to 3% at $10,000 a month.
Setup fee	None listed; guided launch and setup "Included"; FAQ says "Adtraction charges no fixed fees, such as onboarding or licensing fees."	None
Fee for paying affiliates	"+3% tracking fee" on Self-managed (base not stated on pricing page; FAQ says brands pay "a percentage of the commission paid to partners"); custom rates on other plans	Included in the fee above: no charge to the brand for sending payoutsPartners pay Whop's own fee when they withdraw to their bank
Pays your affiliates for you	Yesvia Adtraction (self-billing: "Adtraction creates a self-invoice once a month on your chosen payout date")	Yes You fund by bank transfer; we pay every partner
Two-tier recruiting	Not stated	Yes Two levels on every program: share of commission, share of sale or fixed. Paid on approved sales, never sign-ups
Public program directory	Yes2,400 brands claimed; partner marketplace access included in all plans programs	Yes Partners browse and join with one account
Tracking	tracking script on site; cookie-based tracking links with partner ID; coupon tracking; deep/short links via Chrome extension	First-party links with click IDs, signed server-to-server events, Stripe Checkout webhook
Coupon tracking	Yes	Yes A code per partner, per program
Mobile app tracking	Not stated	App installs, sign-ups and purchases reported from your server through the signed event API, with bounties on them. No SDK to ship in your app.
API, webhooks, MCP	API	REST API for brands and partners with an OpenAPI spec, an MCP server for AI agents, a signed event API and partner postbacks
Integrations	Shopify, Google Ads, Stape.io, Zapier, ProfitMetrics	Stripe Checkout, Shopify orders, any backend via the event API

Adtraction plans in full

Self-managed: price not published, plus 3% of transactions. GBP 99/month (GBP, not USD). Marketplace access, link and coupon tracking, Shopify integration, reporting. Adtraction Plus add-on GBP 149/mo. No recruitment or account manager.
Managed: price not published. GBP 149/month. Adds proactive partner recruitment and Adtraction Plus; Dynamic commissioning GBP 249/mo, Influencer services GBP 499/mo add-ons. Custom tracking fee.
Full service: price not published. GBP 199/month. Everything incl. dedicated local account manager, QBRs, benchmarks, all add-ons. Custom tracking fee.

Pricing source

Where ViralPayouts comes out ahead of Adtraction

What Adtraction offers

European brands (Nordics, UK, DACH, Benelux, Southern Europe, Poland) that want a managed or self-managed affiliate programme on a network of publishers, influencers, comparison sites and apps; free for partners.

Affiliate network · Trustpilot 4.1 (105 reviews)

Why ViralPayouts is the better choice

No monthly fee; ViralPayouts fee is 10% falling to 3% of partner payouts only, versus GBP 99-199/month plus tracking fee
Two-level partner + recruiter overrides built in; Adtraction states none
Signed server-to-server event API and Stripe Checkout webhook natively, suited to SaaS/digital
Not limited to European markets

What Adtraction users say

Paraphrased from public reviews. Follow each link to read the original.

Praise

Brand with 2+ years on Adtraction praises regular meetings and ROI focus; team feels like part of their own (Aug 2026) uk.trustpilot.com
Long-term advertiser says migration from Affiliate Future was handled well, good account management and user-friendly platform (Aug 2026) uk.trustpilot.com
Responsive, problem-solving team (Aug 2026) uk.trustpilot.com

Complaints

Advertiser says a EUR 5k monthly commitment was hard to exit and gave barely any conversions in three months (Mar 2026) uk.trustpilot.com
Programme moved to a fixed GBP 99/month fee after the Affiliate Future acquisition for missing performance thresholds; terms called unworkable (Feb 2026) uk.trustpilot.com
Publisher account blocked with pending earnings withheld; Adtraction cited traffic irregularities (Feb 2026) uk.trustpilot.com
Publisher accidentally deleted a channel, could not re-add it and got no support follow-up for weeks (Mar-Jul 2026) uk.trustpilot.com

About Adtraction

In their words:: "Increase your sales at a predictable cost." (title: "Grow your business with partners | Adtraction")
Company:: Founded 2007, Stockholm (founders Markus Bjernvall and Simon Gustafson) · Stockholm, Sweden · Listed on Nasdaq First North Growth Market since 7 Dec 2021; acquired Affiliate Future (per Trustpilot replies/reviews)
Funding:: Public company (Nasdaq First North)
Team:: Not stated; 12 offices across Europe; 7,500 partners and 2,400 brands claimed
Named customers:: Barbour, Sodastream, HelloFresh, Nordic Nest, Bensons, Menkind (sales up 18%), Master of Malt, Muddy Puddles (sales up 41%)
Website:: adtraction.com

Try ViralPayouts on test money

Set your commission and recruiter override, see what each sale costs you, and run it on the test network before a real partner joins. No monthly fee.

Start a program See pricing

More comparisons

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Sources for Adtraction (10), checked 12 October 2026

Adtraction is a trademark of its owner. ViralPayouts is not affiliated with Adtraction. Prices and features change: check adtraction.com before you decide. Spot something out of date? Tell us and we will fix it.