Affiliate software for e-commerceViralPayouts vs bly Affiliate Marketing
ViralPayouts has no monthly fee, pays your affiliates for you and pays recruiters on every program. You pay 10% of what you pay partners, falling to 3%, and nothing in a month when nobody sells. With bly Affiliate Marketing, you pay your affiliates yourself and does not say it has two-tier recruiting. It costs $0 a month.
Every figure for bly Affiliate Marketing comes from its own pages or named review sites, checked 12 October 2026. Sources are listed at the bottom.
Why brands pick ViralPayouts over bly Affiliate Marketing
Best fit: Brands wanting a self-serve two-tier program with clear fees and payouts handled.
- $0 a month
No plan and no setup fee. 10% of what you pay partners, falling to 3% at $10,000 a month.
- Payouts done for you
One invoice per program. ViralPayouts sends every partner and recruiter their money and collects tax forms.
- Recruiters built in
Customer links and recruit links on every program, with the override set your way and reversed on refunds.
Side by side
| bly Affiliate Marketing | ViralPayouts | |
|---|---|---|
| Price | $0 a month | $0 a month. 10% of what you pay partners, falling to 3% at $10,000 a month. |
| Setup fee | Not stated | None |
| Fee for paying affiliates | Not stated | Included in the fee above: no charge to the brand for sending payoutsPartners pay Whop's own fee when they withdraw to their bank |
| Pays your affiliates for you | No | Yes You fund by bank transfer; we pay every partner |
| Two-tier recruiting | Not stated | Yes Two levels on every program: share of commission, share of sale or fixed. Paid on approved sales, never sign-ups |
| Public program directory | Yes | Yes Partners browse and join with one account |
| Tracking | Shopify order tracking to external bly platform | First-party links with click IDs, signed server-to-server events, Stripe Checkout webhook |
| Coupon tracking | Not stated | Yes A code per partner, per program |
| Mobile app tracking | Not stated | App installs, sign-ups and purchases reported from your server through the signed event API, with bounties on them. No SDK to ship in your app. |
| API, webhooks, MCP | Not stated | REST API for brands and partners with an OpenAPI spec, an MCP server for AI agents, a signed event API and partner postbacks |
| Integrations | Not stated | Stripe Checkout, Shopify orders, any backend via the event API |
bly Affiliate Marketing plans in full
- App (Free): $0 a month. Connector only; platform pricing not published
Where ViralPayouts comes out ahead of bly Affiliate Marketing
What bly Affiliate Marketing offers
German-speaking Shopify stores joining bly's external affiliate platform (pay only for confirmed sales).
Affiliate software for e-commerce
Why ViralPayouts is the better choice
- Published self-serve pricing
- Two-tier recruiter override built into every program with a separate recruit link
- Works beyond Shopify via Stripe Checkout webhook and signed server-to-server event API; REST API + MCP server
- English self-serve platform
About bly Affiliate Marketing
- In their words:
- "Verbinde deinen Shop mit Affiliate-Marketing-Plattform von bly." (Shopify listing: connect your shop with bly's affiliate platform)
- Company:
- Founded App launched December 11, 2024 · Vienna, Austria (app developer E1NSER); bly GmbH is Swiss · bly GmbH; app built by E1NSER digital agency
- Website:
- apps.shopify.com
Try ViralPayouts on test money
Set your commission and recruiter override, see what each sale costs you, and run it on the test network before a real partner joins. No monthly fee.
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ViralPayouts vs Commish AffiliatesSources for bly Affiliate Marketing (3), checked 12 October 2026
bly Affiliate Marketing is a trademark of its owner. ViralPayouts is not affiliated with bly Affiliate Marketing. Prices and features change: check apps.shopify.com before you decide. Spot something out of date? Tell us and we will fix it.