Customer referral softwareViralPayouts vs SB&R
ViralPayouts has no monthly fee, pays your affiliates for you and pays recruiters on every program. You pay 10% of what you pay partners, falling to 3%, and nothing in a month when nobody sells. With SB&R, you pay your affiliates yourself and offers multi-tier commissions. It costs $31 a month.
Every figure for SB&R comes from its own pages or named review sites, checked 12 October 2026. Sources are listed at the bottom.
Why brands pick ViralPayouts over SB&R
Best fit: A brand paying partners and recruiters in cash.
- $0 a month
No plan and no setup fee. 10% of what you pay partners, falling to 3% at $10,000 a month.
- Payouts done for you
One invoice per program. ViralPayouts sends every partner and recruiter their money and collects tax forms.
- Recruiters built in
Customer links and recruit links on every program, with the override set your way and reversed on refunds.
Side by side
| SB&R | ViralPayouts | |
|---|---|---|
| Price | $31 a month | $0 a month. 10% of what you pay partners, falling to 3% at $10,000 a month. |
| Setup fee | Not stated | None |
| Fee for paying affiliates | Not stated | Included in the fee above: no charge to the brand for sending payoutsPartners pay Whop's own fee when they withdraw to their bank |
| Pays your affiliates for you | No | Yes You fund by bank transfer; we pay every partner |
| Two-tier recruiting | Yes10 levelsOnly plan ($31/mo) | Yes Two levels on every program: share of commission, share of sale or fixed. Paid on approved sales, never sign-ups |
| Public program directory | No | Yes Partners browse and join with one account |
| Tracking | customer referral links | First-party links with click IDs, signed server-to-server events, Stripe Checkout webhook |
| Coupon tracking | Not stated | Yes A code per partner, per program |
| Mobile app tracking | Not stated | App installs, sign-ups and purchases reported from your server through the signed event API, with bounties on them. No SDK to ship in your app. |
| API, webhooks, MCP | Not stated | REST API for brands and partners with an OpenAPI spec, an MCP server for AI agents, a signed event API and partner postbacks |
| Integrations | Not stated | Stripe Checkout, Shopify orders, any backend via the event API |
Where ViralPayouts comes out ahead of SB&R
What SB&R offers
Shopify stores wanting a multi-level customer referral chain paid in store discounts.
Customer referral software
Why ViralPayouts is the better choice
- Cash commissions paid to partners
- Built for affiliates/creators, with directory and API
- No monthly fee
About SB&R
- In their words:
- "Reward customers for referrals across multiple levels, redeemable as a capped checkout discount."
- Company:
- Founded App launched 29 Sep 2026 · Bangalore, India · MicroKorant
- Website:
- apps.shopify.com
Try ViralPayouts on test money
Set your commission and recruiter override, see what each sale costs you, and run it on the test network before a real partner joins. No monthly fee.
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ViralPayouts vs SnoballSources for SB&R (1), checked 12 October 2026
SB&R is a trademark of its owner. ViralPayouts is not affiliated with SB&R. Prices and features change: check apps.shopify.com before you decide. Spot something out of date? Tell us and we will fix it.