Customer referral software

ViralPayouts vs Upzelo Loyalty & Wallet Passes

ViralPayouts has no monthly fee, pays your affiliates for you and pays recruiters on every program. You pay 10% of what you pay partners, falling to 3%, and nothing in a month when nobody sells. With Upzelo Loyalty & Wallet Passes, you pay your affiliates yourself and has no two-tier recruiting. It costs $199 to $799 a month.

Every figure for Upzelo Loyalty & Wallet Passes comes from its own pages or named review sites, checked 12 October 2026. Sources are listed at the bottom.

Why brands pick ViralPayouts over Upzelo Loyalty & Wallet Passes

Best fit: A brand that wants affiliates paid cash and partners recruiting partners.

$0 a month
No plan and no setup fee. 10% of what you pay partners, falling to 3% at $10,000 a month.
Payouts done for you
One invoice per program. ViralPayouts sends every partner and recruiter their money and collects tax forms.
Recruiters built in
Customer links and recruit links on every program, with the override set your way and reversed on refunds.

Start a program free

Side by side

	Upzelo Loyalty & Wallet Passes	ViralPayouts
Price	$199 to $799 a month	$0 a month. 10% of what you pay partners, falling to 3% at $10,000 a month.
Setup fee	Not stated	None
Fee for paying affiliates	Not stated	Included in the fee above: no charge to the brand for sending payoutsPartners pay Whop's own fee when they withdraw to their bank
Pays your affiliates for you	No	Yes You fund by bank transfer; we pay every partner
Two-tier recruiting	No	Yes Two levels on every program: share of commission, share of sale or fixed. Paid on approved sales, never sign-ups
Public program directory	No	Yes Partners browse and join with one account
Tracking	Customer referral program	First-party links with click IDs, signed server-to-server events, Stripe Checkout webhook
Coupon tracking	Not stated	Yes A code per partner, per program
Mobile app tracking	Not stated	App installs, sign-ups and purchases reported from your server through the signed event API, with bounties on them. No SDK to ship in your app.
API, webhooks, MCP	API	REST API for brands and partners with an OpenAPI spec, an MCP server for AI agents, a signed event API and partner postbacks
Integrations	Klaviyo, Gorgias, Recharge, Dotdigital, ReviewsIo	Stripe Checkout, Shopify orders, any backend via the event API

Upzelo Loyalty & Wallet Passes plans in full

Standard: $199 a month. Priced by order volume; $199 at 1,000 orders/month
Pro: $349 a month. $349 at 1,000 orders/month; extended experiences
Enterprise: $799 a month. From $799/month; 7,000+ orders; API access

Pricing source

Where ViralPayouts comes out ahead of Upzelo Loyalty & Wallet Passes

What Upzelo Loyalty & Wallet Passes offers

Shopify stores (roughly 1,000+ orders/month) wanting loyalty points, tiers, referrals and Apple/Google wallet passes.

Customer referral software · Capterra 5 (4 reviews)

Why ViralPayouts is the better choice

Cash commissions paid to partners
No monthly fee vs $199+/month
Two-level recruiting and public directory

What Upzelo Loyalty & Wallet Passes users say

Paraphrased from public reviews. Follow each link to read the original.

Praise

Added referrals and extra sales alongside FB ads; integrates with Recharge and Klaviyo (Lean Greens, Apr 2024). apps.shopify.com
Set up points and tiers in 10 minutes (BioStack, Mar 2024). apps.shopify.com
Excellent support; app runs flawlessly (Ecigone, Sep 2024). apps.shopify.com

Complaints

Some retention flows were complex and needed extra configuration (Verified Reviewer, Feb 2022). capterra.co.uk

About Upzelo Loyalty & Wallet Passes

In their words:: "One platform for loyalty, referrals and memberships"
Company:: Horsham, UK · Upzelo Limited
Named customers:: Lean Greens, BioStack, Ecigone
Website:: upzelo.com

Try ViralPayouts on test money

Set your commission and recruiter override, see what each sale costs you, and run it on the test network before a real partner joins. No monthly fee.

Start a program See pricing

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Sources for Upzelo Loyalty & Wallet Passes (4), checked 12 October 2026

Upzelo Loyalty & Wallet Passes is a trademark of its owner. ViralPayouts is not affiliated with Upzelo Loyalty & Wallet Passes. Prices and features change: check upzelo.com before you decide. Spot something out of date? Tell us and we will fix it.