WordPress affiliate plugin

ViralPayouts vs WPLoyalty

ViralPayouts has no monthly fee, pays your affiliates for you and pays recruiters on every program. You pay 10% of what you pay partners, falling to 3%, and nothing in a month when nobody sells. With WPLoyalty, you pay your affiliates yourself and has no two-tier recruiting. It costs $7 to $19.67 a month.

Every figure for WPLoyalty comes from its own pages or named review sites, checked 12 October 2026. Sources are listed at the bottom.

Why brands pick ViralPayouts over WPLoyalty

Best fit: A brand that wants affiliates and creators paid cash per sale and recruiting more partners.

$0 a month
No plan and no setup fee. 10% of what you pay partners, falling to 3% at $10,000 a month.
Payouts done for you
One invoice per program. ViralPayouts sends every partner and recruiter their money and collects tax forms.
Recruiters built in
Customer links and recruit links on every program, with the override set your way and reversed on refunds.

Start a program free

Side by side

	WPLoyalty	ViralPayouts
Price	$7 to $19.67 a monthTerm: Annual licence; 14-day money-back guarantee	$0 a month. 10% of what you pay partners, falling to 3% at $10,000 a month.
Setup fee	Not stated	None
Fee for paying affiliates	Not stated	Included in the fee above: no charge to the brand for sending payoutsPartners pay Whop's own fee when they withdraw to their bank
Pays your affiliates for you	No	Yes You fund by bank transfer; we pay every partner
Two-tier recruiting	No1 levels	Yes Two levels on every program: share of commission, share of sale or fixed. Paid on approved sales, never sign-ups
Public program directory	No	Yes Partners browse and join with one account
Tracking	Referral link per customer; reward on successful referral sale	First-party links with click IDs, signed server-to-server events, Stripe Checkout webhook
Coupon tracking	Not stated	Yes A code per partner, per program
Mobile app tracking	No	App installs, sign-ups and purchases reported from your server through the signed event API, with bounties on them. No SDK to ship in your app.
API, webhooks, MCP	Not stated	REST API for brands and partners with an OpenAPI spec, an MCP server for AI agents, a signed event API and partner postbacks
Integrations	WooCommerce, WordPress	Stripe Checkout, Shopify orders, any backend via the event API

WPLoyalty plans in full

Starter (1 site): $7 a month billed yearly. $84/yr (discounted from $105); $189 for 3 yrs, $263 for 5 yrs
Professional (3 sites): $10.33 a month billed yearly. $124/yr (from $155)
Agency (10 sites): $19.67 a month billed yearly. $236/yr (from $295)

Pricing source

Where ViralPayouts comes out ahead of WPLoyalty

What WPLoyalty offers

WooCommerce stores wanting points, rewards, VIP levels and a customer referral programme in a self-hosted plugin.

WordPress affiliate plugin

Why ViralPayouts is the better choice

Pays cash commissions to outside partners for the brand
Two-level recruiter override and public program directory
Works for any checkout via Stripe and event API, with REST API and MCP server

What WPLoyalty users say

Paraphrased from public reviews. Follow each link to read the original.

Praise

Great support, resolved the issue in minutes (watchmakingtools, Oct 2026). wordpress.org
Support replied within a minute and joined a call to fix an issue (veniluck, Sep 2026). wordpress.org
Flexible plugin with helpful pre-sales support (Cre8ivemind, Sep 2026). wordpress.org

Complaints

Only 4 of 304 ratings are 1-3 stars; no negative review text visible on the plugin page. wordpress.org
Referral programme is Pro-only; not in the free Lite plugin. wordpress.org

About WPLoyalty

In their words:: "WPLoyalty - Best WooCommerce Loyalty & Rewards Plugin" (page title)
Company:: Same team as Flycart, Retainful and UpsellWP ("Also from us")
Website:: wployalty.net

Try ViralPayouts on test money

Set your commission and recruiter override, see what each sale costs you, and run it on the test network before a real partner joins. No monthly fee.

Start a program See pricing

More comparisons

All comparisons

Sources for WPLoyalty (3), checked 12 October 2026

WPLoyalty is a trademark of its owner. ViralPayouts is not affiliated with WPLoyalty. Prices and features change: check wployalty.net before you decide. Spot something out of date? Tell us and we will fix it.