Affiliate software for e-commerceViralPayouts vs BixGrow Affiliate Marketing
ViralPayouts has no monthly fee, pays your affiliates for you and pays recruiters on every program. You pay 10% of what you pay partners, falling to 3%, and nothing in a month when nobody sells. With BixGrow Affiliate Marketing, you pay your affiliates yourself and has two-tier recruiting on some plans only. It costs $0 to $49.99 a month.
Every figure for BixGrow Affiliate Marketing comes from its own pages or named review sites, checked 12 October 2026. Sources are listed at the bottom.
Why brands pick ViralPayouts over BixGrow Affiliate Marketing
Best fit: A brand (especially non-Shopify, SaaS or digital) that wants affiliates paid for it, two-tier recruiting out of the box and no fixed monthly cost.
- $0 a month
No plan and no setup fee. 10% of what you pay partners, falling to 3% at $10,000 a month.
- Payouts done for you
One invoice per program. ViralPayouts sends every partner and recruiter their money and collects tax forms.
- Recruiters built in
Customer links and recruit links on every program, with the override set your way and reversed on refunds.
Side by side
| BixGrow Affiliate Marketing | ViralPayouts | |
|---|---|---|
| Price | $0 to $49.99 a monthTerm: Monthly billing via Shopify (every 30 days); annual option | $0 a month. 10% of what you pay partners, falling to 3% at $10,000 a month. |
| Setup fee | Not stated | None |
| Fee for paying affiliates | Not stated | Included in the fee above: no charge to the brand for sending payoutsPartners pay Whop's own fee when they withdraw to their bank |
| Pays your affiliates for you | Novia Merchant's own PayPal account; Shopify store credit | Yes You fund by bank transfer; we pay every partner |
| Two-tier recruiting | Higher plansMerchant-defined number of levels (docs example shows 2 parent levels: 10% / 5% / 3%) levelsPro ($29.99/mo) and above | Yes Two levels on every program: share of commission, share of sale or fixed. Paid on approved sales, never sign-ups |
| Public program directory | Yes | Yes Partners browse and join with one account |
| Tracking | Affiliate links (bg_ref parameter, cookie); Affiliate coupons (static and anti-leak); Linked emails / lifetime customer link; Royalty (product/collection linked to an affiliate, no link or cookie needed) | First-party links with click IDs, signed server-to-server events, Stripe Checkout webhook |
| Coupon tracking | Yes | Yes A code per partner, per program |
| Mobile app tracking | Not stated | App installs, sign-ups and purchases reported from your server through the signed event API, with bounties on them. No SDK to ship in your app. |
| API, webhooks, MCP | API | REST API for brands and partners with an OpenAPI spec, an MCP server for AI agents, a signed event API and partner postbacks |
| Integrations | Shopify (Built for Shopify), Klaviyo, Mailchimp, PayPal, Appstle | Stripe Checkout, Shopify orders, any backend via the event API |
BixGrow Affiliate Marketing plans in full
- Starter (Free): $0 a month. 1 program, 50 referral orders/month, up to 30 affiliates, 1 coupon per affiliate
- Scale: $19.99 a month. Unlimited affiliates, programs and orders; referral program; lifetime and product commission
- Pro: $29.99 a month. Adds Multi-level marketing, commission tiers and bonus, PayPal in-app payouts and store credit, custom domain, event webhooks
- Advanced: $49.99 a month. Adds automated PayPal / store credit / coupon payouts, API access, headless store tracking
Where ViralPayouts comes out ahead of BixGrow Affiliate Marketing
What BixGrow Affiliate Marketing offers
Shopify merchants (Shopify-only app) running influencer, ambassador, affiliate and refer-a-friend programs, from free-plan starters to stores wanting MLM and automated PayPal payouts.
Affiliate software for e-commerce
Why ViralPayouts is the better choice
- ViralPayouts pays partners for the brand via Whop; BixGrow leaves payouts, tax and PayPal handling to the merchant
- Not tied to Shopify: server-to-server event API and Stripe Checkout webhook suit SaaS/digital brands
- No monthly fee, so zero cost in months with no partner sales
- Two-tier with separate recruit link is built in on every program, not plan-gated
- Cross-brand partner account across programs in one directory
What BixGrow Affiliate Marketing users say
Paraphrased from public reviews. Follow each link to read the original.
Praise
- Shopify's review summary: merchants call it cost-effective with quick setup, smooth Shopify integration, strong commission tracking and flexible tiers. apps.shopify.com
- Canadian merchant BORN said after weeks of failed tracking on other platforms, BixGrow's team found a setup that worked. apps.shopify.com
- Support repeatedly praised for fast live-chat help with custom domain and setup. apps.shopify.com
Complaints
- UK merchant said they were still being charged two months after uninstalling (May 2026); BixGrow blamed Shopify billing cycles and offered a refund. apps.shopify.com
- Dutch merchant claimed EU companies can't use it under GDPR because no signed DPA/SCCs were offered (April 2026). apps.shopify.com
- Indian merchant felt misled that customers often still need a coupon for attribution; BixGrow replied auto-apply is a paid Scale feature, in a combative tone. apps.shopify.com
About BixGrow Affiliate Marketing
- In their words:
- "Affiliate marketing app for Shopify merchants" (homepage H1); Shopify listing: "2-in-1 Affiliate marketing & Referral marketing program to drive sales from influencers, ambassadors"
- Company:
- Founded Shopify app launched August 2, 2021 · Shopify listing address: 3 Coleman Street, #03-24, Peninsula Shopping Complex, Singapore (listing also says 'Based in United States') · BixGrow
- Named customers:
- Doganics (testimonial on homepage), North Arrow Coffee Company (testimonial on homepage)
- Website:
- bixgrow.com
Try ViralPayouts on test money
Set your commission and recruiter override, see what each sale costs you, and run it on the test network before a real partner joins. No monthly fee.
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ViralPayouts vs COD AffiliatesSources for BixGrow Affiliate Marketing (11), checked 12 October 2026
- https://bixgrow.com
- https://bixgrow.com/pricing
- https://apps.shopify.com/bixgrow-affiliate-marketing
- https://apps.shopify.com/bixgrow-affiliate-marketing/reviews?ratings%5B%5D=1&ratings%5B%5D=2&ratings%5B%5D=3&sort_by=newest
- https://docs.bixgrow.com/llms.txt
- https://docs.bixgrow.com/affiliates/recruit-affiliates/multi-level-marketing-mlm.md
- https://docs.bixgrow.com/affiliates/recruit-affiliates/marketplace.md
- https://docs.bixgrow.com/payouts/how-to-payout
- https://docs.bixgrow.com/affiliate-links/how-do-affiliate-links-work
- https://docs.bixgrow.com/other-settings/fraud-detection
- https://docs.bixgrow.com/other-settings/royalty
BixGrow Affiliate Marketing is a trademark of its owner. ViralPayouts is not affiliated with BixGrow Affiliate Marketing. Prices and features change: check bixgrow.com before you decide. Spot something out of date? Tell us and we will fix it.