Customer referral softwareViralPayouts vs Charm: Loyalty Program Rewards
ViralPayouts has no monthly fee, pays your affiliates for you and pays recruiters on every program. You pay 10% of what you pay partners, falling to 3%, and nothing in a month when nobody sells. With Charm: Loyalty Program Rewards, you pay your affiliates yourself and does not say it has two-tier recruiting. It costs $0 to $79 a month.
Every figure for Charm: Loyalty Program Rewards comes from its own pages or named review sites, checked 12 October 2026. Sources are listed at the bottom.
Why brands pick ViralPayouts over Charm: Loyalty Program Rewards
Best fit: Brands wanting affiliates and recruiters paid cash commissions without a monthly fee.
- $0 a month
No plan and no setup fee. 10% of what you pay partners, falling to 3% at $10,000 a month.
- Payouts done for you
One invoice per program. ViralPayouts sends every partner and recruiter their money and collects tax forms.
- Recruiters built in
Customer links and recruit links on every program, with the override set your way and reversed on refunds.
Side by side
| Charm: Loyalty Program Rewards | ViralPayouts | |
|---|---|---|
| Price | $0 to $79 a month | $0 a month. 10% of what you pay partners, falling to 3% at $10,000 a month. |
| Setup fee | Not stated | None |
| Fee for paying affiliates | Not stated | Included in the fee above: no charge to the brand for sending payoutsPartners pay Whop's own fee when they withdraw to their bank |
| Pays your affiliates for you | No | Yes You fund by bank transfer; we pay every partner |
| Two-tier recruiting | Not stated | Yes Two levels on every program: share of commission, share of sale or fixed. Paid on approved sales, never sign-ups |
| Public program directory | Not stated | Yes Partners browse and join with one account |
| Tracking | customer referral links/codes | First-party links with click IDs, signed server-to-server events, Stripe Checkout webhook |
| Coupon tracking | Not stated | Yes A code per partner, per program |
| Mobile app tracking | Not stated | App installs, sign-ups and purchases reported from your server through the signed event API, with bounties on them. No SDK to ship in your app. |
| API, webhooks, MCP | API, webhooks, MCP server | REST API for brands and partners with an OpenAPI spec, an MCP server for AI agents, a signed event API and partner postbacks |
| Integrations | Klaviyo, Shopify Flow, Shopify POS, Judge.me, Loox | Stripe Checkout, Shopify orders, any backend via the event API |
Charm: Loyalty Program Rewards plans in full
- Free: $0 a month. Up to 250 orders/mo, every feature
- Starter: $15 a month. Up to 1,500 orders/mo, priority live chat
- Growth: $49 a month. Up to 5,000 orders/mo
- Unlimited: $79 a month. Unlimited orders
Where ViralPayouts comes out ahead of Charm: Loyalty Program Rewards
What Charm: Loyalty Program Rewards offers
Shopify brands (esp. EU) running points, VIP tiers, referrals and paid memberships.
Customer referral software
Why ViralPayouts is the better choice
- Cash commissions to external partners, paid for the brand; Charm rewards customers with points/discounts
- Two-tier recruiter override built into every program with a separate recruit link
- Public directory of live programs and one partner account across programs
- Works for SaaS/digital products via Stripe and event API
What Charm: Loyalty Program Rewards users say
Paraphrased from public reviews. Follow each link to read the original.
Praise
- Switched after two loyalty apps; great interface, widgets work across devices, helpful setup support. apps.shopify.com
- Feels part of the brand, design tweaks handled quickly. apps.shopify.com
- Built in one week what a more expensive established app never delivered. apps.shopify.com
Complaints
- None found.
About Charm: Loyalty Program Rewards
- In their words:
- "A refined loyalty and membership platform for Shopify." (charmloyalty.com footer)
- Company:
- Founded App launched May 1, 2026 · Pardubice, Czech Republic · Appfleece (Shopify Plus partner since 2021)
- Website:
- charmloyalty.com
Try ViralPayouts on test money
Set your commission and recruiter override, see what each sale costs you, and run it on the test network before a real partner joins. No monthly fee.
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ViralPayouts vs ethos: Loyalty, Referrals, UGCSources for Charm: Loyalty Program Rewards (4), checked 12 October 2026
Charm: Loyalty Program Rewards is a trademark of its owner. ViralPayouts is not affiliated with Charm: Loyalty Program Rewards. Prices and features change: check charmloyalty.com before you decide. Spot something out of date? Tell us and we will fix it.