Customer referral softwareViralPayouts vs CWILL Loyalty & Referrals
ViralPayouts has no monthly fee, pays your affiliates for you and pays recruiters on every program. You pay 10% of what you pay partners, falling to 3%, and nothing in a month when nobody sells. With CWILL Loyalty & Referrals, you pay your affiliates yourself and has no two-tier recruiting. It costs $0 to $599 a month.
Every figure for CWILL Loyalty & Referrals comes from its own pages or named review sites, checked 12 October 2026. Sources are listed at the bottom.
Why brands pick ViralPayouts over CWILL Loyalty & Referrals
Best fit: A brand that wants outside creators and affiliates paid in cash for sales, and rewarded for recruiting more of them.
- $0 a month
No plan and no setup fee. 10% of what you pay partners, falling to 3% at $10,000 a month.
- Payouts done for you
One invoice per program. ViralPayouts sends every partner and recruiter their money and collects tax forms.
- Recruiters built in
Customer links and recruit links on every program, with the override set your way and reversed on refunds.
Side by side
| CWILL Loyalty & Referrals | ViralPayouts | |
|---|---|---|
| Price | $0 to $599 a monthTerm: Monthly (billed every 30 days) or annual | $0 a month. 10% of what you pay partners, falling to 3% at $10,000 a month. |
| Setup fee | Not stated | None |
| Fee for paying affiliates | Not stated | Included in the fee above: no charge to the brand for sending payoutsPartners pay Whop's own fee when they withdraw to their bank |
| Pays your affiliates for you | No | Yes You fund by bank transfer; we pay every partner |
| Two-tier recruiting | No1 levels | Yes Two levels on every program: share of commission, share of sale or fixed. Paid on approved sales, never sign-ups |
| Public program directory | No | Yes Partners browse and join with one account |
| Tracking | Customer referral links via Shopify store; Shopify POS for offline actions | First-party links with click IDs, signed server-to-server events, Stripe Checkout webhook |
| Coupon tracking | Not stated | Yes A code per partner, per program |
| Mobile app tracking | Not stated | App installs, sign-ups and purchases reported from your server through the signed event API, with bounties on them. No SDK to ship in your app. |
| API, webhooks, MCP | Not stated | REST API for brands and partners with an OpenAPI spec, an MCP server for AI agents, a signed event API and partner postbacks |
| Integrations | Shopify Checkout, Customer accounts, POS, Flow, Klaviyo, Omnisend, Judge.me, PageFly | Stripe Checkout, Shopify orders, any backend via the event API |
CWILL Loyalty & Referrals plans in full
- Free: $0 a month. 50 monthly orders; points and referrals programs
- Starter: $19 a month. Up to 200 orders/mo ($29/mo up to 500); popups, emails, multi-language, POS
- Growth: $69 a month. 500-3,000 orders/mo tiered from $69; VIP program, Klaviyo/Omnisend
- Plus: $599 a month. From $599/mo; API access, checkout extensions, custom solutions
Where ViralPayouts comes out ahead of CWILL Loyalty & Referrals
What CWILL Loyalty & Referrals offers
Shopify and DTC stores that want a points, VIP and customer-referral program (rewarding referrer and friend with discounts/points), as part of CWILL's post-purchase suite (tracking, returns, reviews, shipping protection).
Customer referral software
Why ViralPayouts is the better choice
- Pays real cash commissions to partners and handles the payouts
- Two-level recruiting for affiliates, not just customer-gets-a-coupon
- Public directory to attract outside partners; works beyond Shopify
What CWILL Loyalty & Referrals users say
Paraphrased from public reviews. Follow each link to read the original.
Praise
- One of the most complete loyalty and referral solutions; support team makes the difference (Maison de Mamoulia, France, Jul 2026). apps.shopify.com
- Over a year with no problems; support always on point (Unfazed, Romania, Apr 2026). apps.shopify.com
- Shopify summary: easy setup, strong points and referral features, rewards online and offline actions. apps.shopify.com
Complaints
- Plan upgraded without permission and billed for 1,000 orders/mo; features restricted after dispute (TCGuardian, US, Nov 2025). apps.shopify.com
- Orders from eBay/Walmart/Amazon counted toward order allowance; support pushed for full admin access (ZypherTrading, US, Aug 2023). apps.shopify.com
- No support response after several emails (Shoepify, Nigeria, Nov 2022). apps.shopify.com
About CWILL Loyalty & Referrals
- In their words:
- "Attract new customers and boost repeat purchases with points rewards, referrals & VIP tiers" (Shopify listing); site: "CWILL Post-Purchase & Retention Suite"
- Company:
- Cary, North Carolina, USA (201 Commonwealth Ct, Ste 220, per Shopify listing) · CWILL (app formerly branded TrustWILL Loyalty / TWL)
- Named customers:
- Maison de Mamoulia (reviewer), Unfazed (reviewer)
- Website:
- cwill.com
Try ViralPayouts on test money
Set your commission and recruiter override, see what each sale costs you, and run it on the test network before a real partner joins. No monthly fee.
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CWILL Loyalty & Referrals is a trademark of its owner. ViralPayouts is not affiliated with CWILL Loyalty & Referrals. Prices and features change: check cwill.com before you decide. Spot something out of date? Tell us and we will fix it.