Creator and checkout platformViralPayouts vs Sellfy
ViralPayouts has no monthly fee, pays your affiliates for you and pays recruiters on every program. You pay 10% of what you pay partners, falling to 3%, and nothing in a month when nobody sells. With Sellfy, you pay your affiliates yourself and does not say it has two-tier recruiting. It costs $29 to $159 a month.
Every figure for Sellfy comes from its own pages or named review sites, checked 12 October 2026. Sources are listed at the bottom.
Why brands pick ViralPayouts over Sellfy
Best fit: A brand that wants affiliates paid automatically, partners recruiting partners, and a fee only when partners earn.
- $0 a month
No plan and no setup fee. 10% of what you pay partners, falling to 3% at $10,000 a month.
- Payouts done for you
One invoice per program. ViralPayouts sends every partner and recruiter their money and collects tax forms.
- Recruiters built in
Customer links and recruit links on every program, with the override set your way and reversed on refunds.
Side by side
| Sellfy | ViralPayouts | |
|---|---|---|
| Price | $29 to $159 a month | $0 a month. 10% of what you pay partners, falling to 3% at $10,000 a month. |
| Setup fee | Not stated | None |
| Fee for paying affiliates | Not stated | Included in the fee above: no charge to the brand for sending payoutsPartners pay Whop's own fee when they withdraw to their bank |
| Pays your affiliates for you | No | Yes You fund by bank transfer; we pay every partner |
| Two-tier recruiting | Not stated | Yes Two levels on every program: share of commission, share of sale or fixed. Paid on approved sales, never sign-ups |
| Public program directory | No | Yes Partners browse and join with one account |
| Tracking | Unique affiliate links; Sellfy product embeds carrying the affiliate code | First-party links with click IDs, signed server-to-server events, Stripe Checkout webhook |
| Coupon tracking | Not stated | Yes A code per partner, per program |
| Mobile app tracking | Not stated | App installs, sign-ups and purchases reported from your server through the signed event API, with bounties on them. No SDK to ship in your app. |
| API, webhooks, MCP | API, webhooks, MCP server | REST API for brands and partners with an OpenAPI spec, an MCP server for AI agents, a signed event API and partner postbacks |
| Integrations | Stripe, PayPal, Zapier, Google Analytics, Facebook Pixel | Stripe Checkout, Shopify orders, any backend via the event API |
Sellfy plans in full
- Starter: $29 a month. Up to $10k sales/year; affiliate program not included
- Business: $79 a month. Up to $50k sales/year; affiliate program included
- Premium: $159 a month. Up to $200k sales/year; affiliate program included
Where ViralPayouts comes out ahead of Sellfy
What Sellfy offers
Creators selling digital products, subscriptions, print-on-demand and physical goods from a hosted store, who want a basic affiliate program for their own store.
Creator and checkout platform · G2 4 (58 reviews) · Trustpilot 3.9 (72 reviews)
Why ViralPayouts is the better choice
- Pays partners for the brand; Sellfy sellers pay every affiliate by hand through PayPal
- Two-level recruiter override on every program; Sellfy documents single-level only
- No monthly fee vs $79-$159/mo needed to unlock affiliates, and no sales caps
- Public directory where partners find programs; works for products sold anywhere via Stripe, Shopify or the event API
What Sellfy users say
Paraphrased from public reviews. Follow each link to read the original.
Praise
- Used for over ten years selling digital and physical music products without major problems (Mika Tyyskae, Apr 2024). nl-be.trustpilot.com
- Easiest of several options tried for selling digital products (Ritch PT, Feb 2026). nl-be.trustpilot.com
Complaints
- Customer never received a shipment; support would not refund or replace (Jeff Cochran, May 2026). nl-be.trustpilot.com
- Claims Sellfy does not comply with GDPR and support was unprofessional (Pd GB, Nov 2025). nl-be.trustpilot.com
- Sale price dispute with support citing a website issue (Kiran, Aug 2026). nl-be.trustpilot.com
About Sellfy
- In their words:
- "Online Store Builder: Create a Free Online Store | Sellfy" (site title)
- Company:
- Founded 2011
- Website:
- sellfy.com
Try ViralPayouts on test money
Set your commission and recruiter override, see what each sale costs you, and run it on the test network before a real partner joins. No monthly fee.
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ViralPayouts vs Shopify CollabsSources for Sellfy (6), checked 12 October 2026
Sellfy is a trademark of its owner. ViralPayouts is not affiliated with Sellfy. Prices and features change: check sellfy.com before you decide. Spot something out of date? Tell us and we will fix it.